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You cannot ignore your local target segments because most results shows that a good chunk of business is generated in local Geo locations. It is evident that people living next to your Geo locations a are going to buy your services more than people living in your next continent so obviously it is always a better strategy to optimise your website for local keywords. We have listed some of our ON page and OFF page packages designed for local keywords and if you have any custom SEO requirements don't forget to use our enquiry form and send us your requirements.